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1958 GUINNESS STOUT Promo ADVERTISING Rowland Emett HOBBY HORSES WITH RIDERS

1958 GUINNESS STOUT Promo ADVERTISING Rowland Emett HOBBY HORSES WITH RIDERS

Regular price £95.00 GBP
Regular price Sale price £95.00 GBP
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Hobby Horses with Riders

by Guinness

Illustrated by Rowland Emett (on the booklet they have spelled his name Emmett)

This is an original colour printed Guinness Stout advertising promotional paperback booklet which was designed by S. H. Benson Ltd. These promotional booklets were produced annually. This one, we believe is from 1958. 12pp. Illustrated in colour.

In good condition with just a small dark mark to the top right corner of the cover. Pages good throughout. No writing or names. Very good.

Frederick Rowland Emett
OBE (22 October 1906 – 13 November 1990), known as Rowland Emett (with the forename sometimes spelled "Roland" [as his middle name appears on his birth certificate] and the surname frequently misspelled "Emmett"), was an English cartoonist and constructor of whimsical kinetic sculpture.

In 1947 his cartoons came to life on the stage of the Globe Theatre, London, in "Between the Lines", a scene for Laurier Lister's revue Tuppence Coloured, with Max Adrian as an eccentric signalman at Friars Fidgeting Signal Box. In 1951, at the Festival of Britain, his most famous steam locomotive, Nellie, was made into a copper and mahogany kinetic sculpture and with two other locomotives, Neptune and Wild Goose, was one of the festival's most popular attractions, operating the Far Tottering and Oyster Creek Branch Railway. There was a fatality when two trains collided. At this time he was living in Cornwall and working in a studio in a boat-loft at Polperro; later he returned to West Cornwall before settling for the rest of his life at Ditchling, in Sussex.

In 1953 Malcolm Muggeridge became editor of Punch and began systematic changes, but Emett continued to publish his work there, albeit less frequently. After a spread in Life magazine on 5 July 1954, his work was much in demand in the United States. He drew the front cover of the 29 December 1957 Radio Times.
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